We had to develop a concise and imaginative proposal for Instagram Stories activation across the UK and the Nordics throughout December. The primary goal is to enlighten media agency teams about creative best practices for Stories, acquaint them with the format, and exhibit examples of content and creative potential. Design something engaging and enjoyable for employees to participate in during the holiday season, creating a festive atmosphere in their offices leading up to Christmas.

The Idea was to build an Instagram tree as a giant advent calendar to be placed into each location. I was tasked with Designing from scratch the visual of the tree with different IG Stickers and an Instagram Poster.