I was responsible for developing the event theme, branding, and guidelines, as well as designing a wide range of marketing materials, including the event brochure and social media graphics. My role involved ensuring all materials aligned with the event’s brand identity, creating a cohesive and impactful visual experience that resonated across all platforms.

In addition, I designed three static ads and created three animations in three different formats each for the event’s promotion. These 12 ads were specifically tailored for display on prominent screens in key locations, including Parliament Towers in Cape Town, as well as Sandton and Sandton City in Johannesburg. The ads were crafted to captivate and engage audiences in these high-traffic areas, enhancing the event’s visibility and appeal.

By handling both the static and animated content, I was able to deliver a diverse advertising campaign that ensured the event received maximum exposure across multiple formats and locations.