I was entrusted with designing the overall theme for a BMW event, as well as creating a range of event collateral to enhance the attendee experience. This included the development of various signage, a customized registration screen, lanyard badges, an intuitive event app, and a visually compelling email design to drive engagement and attendance.

The event theme had to align with BMW’s brand identity, reflecting their reputation for luxury, innovation, and cutting-edge technology. Each design element needed to convey the brand’s sophistication while ensuring a seamless and cohesive visual experience across all touchpoints, from the digital registration process to the physical signage at the event.

By maintaining a consistent theme throughout, I was able to create a visually unified experience that embodied BMW’s core values and ensured a memorable, premium experience for all attendees.