Mercedes-Benz was set to introduce the new CLA model, and I was tasked with conceptualising a campaign to promote it effectively. My role involved crafting a compelling concept and producing various digital assets to support the campaign.

Drawing inspiration from Mercedes-Benz’s provided references, I devised a fresh concept for the new CLA class, focusing on the themes of luxury and elegance, with elements reminiscent of prisms or diamonds. Utilizing these keywords, I developed a storyboard for the Newsletter Header animation and crafted various designs for the Newsletter layout.